Get ready to turn up the holiday charm! Late Night Asheville is here to bring the festive spirit downtown after dark. We're inviting all businesses to help us light up the town with holiday cheer, encouraging folks to shop local during the season's most magical hours. Picture this: carolers and buskers setting up on cozy street corners, the iconic Holiday Trolley cruising through town, and the crowd casting votes in the Winter Windows competition hosted by the Asheville Downtown Association. Plus, your business could host one of Grove Park Inn's enchanting gingerbread houses!

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We ask each participating business to provide small bites and sips of holiday goodness—think hot cider, mulled wine, hot cocoa, holiday cookies, or even a mini charcuterie. And here’s a little insider tip from our annual Wine Walk: the tastier the treats, the longer folks stay, shop, and remember you. Some stops from this year’s walk are still being talked about, so don't be afraid to let your creativity shine!

Want your business to be part of the festivities? Fill out the form below to register and join the holiday magic!